The PR machine for "The Bourne Ultimatum" have been placing anti-007 remarks throughout media interviews in an attempt to drive a wedge between their character and the world's most famous spy.
But despite their best efforts to try and promote Jason Bourne as a more relevant character to today's cinema audiences than James Bond, the marketing team behind Matt Damon's latest outing has just been delivered a blow by the fans.
In an IMDB poll this week, readers were asked "Who wins in a spy-vs.-spy smackdown: Daniel Craig's James Bond or Matt Damon's Jason Bourne?"
Results:
Daniel Craig's Bond - 41.5%
Matt Damon's Bourne - 39.7%
They're both equally fit, call it a draw - 13.7%
I just can't decide - 5.1%
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