By lindsay Clydesdale on Feb 1, 11 06:27 AM in
BLAME it on Daniel Craig. The 007 star and his perfect pecs are sending more men to the plastic surgeon to make them look like delicious Dan in the famous beach scene of Casino Royale.
Figures from the British Association of Aesthetic Plastic Surgeons shows that despite the recession, nip and tucks are still on the rise and the biggest increase is in so-called moob jobs.
Men with fatty, saggy areas of skin on their chest are becoming insecure about their lack of a six pack and opting to go under the knife.
But the head of the association said around a third of all men asking for surgery are sent away to improve their diet and levels of exercise instead, because they're overweight.
It's a strange world when people will spend thousands of pounds to have their body cut up and sewn back together, rather than cutting out the crap and going for a run.
Daniel Craig didn't have pec implants, neither was his chest sculpted into shape by doctors while he lay on his back in an operating theatre.
He worked out for hours, every day, for many months, with several trainers. It will probably have been boring, certainly difficult and at times painful.
But it also made him a fitter, stronger person - something no amount of surgery will achieve.
It's also odd at a time when the entire country is supposed to be suffering from the stuttering economy, job losses and price hikes, that plenty of us will still pay thousands of pounds for unnecessary surgery. What weird priorities people have.
Still, men and their moob-jobs will have to go some way to compete with us. Because when it comes to vanity, women are still way out in front in the mad things they'll do for their appearance.
Tomorrow night, TV show Beauty and the Beast begins and episode two features freaky-looking Sarah Burge, who's spent more than half a million pounds on 100 cosmetic operations and calls herself a real-life Barbie doll.
After the damage she's done to herself, particularly the overzealous laser work on her face which has frozen her features, she looks more like Chucky.
Then there's Allyson Donovan, a contestant on another show, Bridalplasty, where brides-to-be compete for their wish-list of plastic surgery.
Unveiled as the winner on Sunday, she showed off the results of all that chiselling, scraping and tightening, to her dazed fiance as she joined him at the alter.
But despite the $20,000 cost of the treatments, to my eyes what made the biggest difference was the 35 pounds in weight she was forced to lose first.
Frankly if these daft people can't grasp that it's a risk every time they have needless surgery and gamble their health for their looks, perhaps the gene pool is better off without them.
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